Home' Ballarat Enterprise : October 2009 Contents Front Cover With its solid business credentials and strong community
spirit, when Westpac made its recent moves to bring bank
managers back to local branches, Ballarat was high on the priority
Local resident, Ken Baker has been appointed as the new Bank
Manager in Ballarat and started in the role a few weeks ago. The
position is a return to the traditional model of banking where the
Bank Manager has the autonomy to make decisions for customers
locally and to provide personal advice.
Having lived in Ballarat for the past 35 plus years, Ken
understands what is important to the local community and
"My main aim is to ensure banking with us is simpler," said Ken.
"The role I have is pretty similar to other businesses in Ballarat, I
have to be responsible for my staff, customers and the bottom
"Ballarat is a great place to live and do business. The economic
situation in Ballarat is somewhat unique and it's important that we
can make decisions locally for our clients," said Ken.
"With strong local industry and a positive community outlook,
Ballarat is an important regional city for Westpac and I'm looking
forward to providing an excellent local service."
"My first priority as local manager will be to really get to know
our current customers. My goal is to understand my customer's
individual needs and to be their personal, professional financial
expert. I've also a great team of people at the Branch who will
continue to work closely with the customers and the community,"
I'll also be able to see what kind of services the people and
businesses in Ballarat use and value most -- if we find that we have
more demand for personal banking -- we can make that decision
locally and respond faster to customer requests," he said.
In Ballarat Westpac employs 52 people and has been here
supporting the local community for many years.
"There are great opportunities for other local people with
Westpac -- be it here in Ballarat or in the capital cities. Having
started myself in Ballarat as a local real estate agent some 22
years ago I have been a part of and really understand the pulse of
our community as well as the local economy" he said.
"As well as doing business, I am also committed to increasing
our support of the local community. I am looking forward to
opportunities to be involved in the events and activities that are
important to Ballarat."
Last year Westpac kicked off a program called Westpac Local
which is about getting closer to customers by investing in more
branches and business banking centres as well as introducing more
expertise in its network. The Bank is bringing back the Bank
Manager in every branch by mid 2010 and is recruiting around
300 Local Business Bankers in 2009 who are small business
experts and also based out of branches.
In Australia, the Westpac network includes more than 800
branches across metropolitan and regional Australia and a further
19 new branches will open in 2009. The Group is the leading
provider of home lending in Australia and the largest provider of
wealth platforms by funds under administration. In 2009, Westpac
was named Money Magazine's Bank of the Year and Business
Bank of the Year as well as CANSTAR CANNEX's First Home
Owner's Bank of the Year.
If the Westpac team can assist with any of your financial
needs please contact Ken Baker on 0429 569 520 or call into
the Westpac branch at 302 Sturt St, Ballarat (opposite Myer).
Ballarat selected as one of the first for
Westpac to 'Bring back the Bank Manager'
Sharyn Puncheon (Regional General Manager) and Mark O'Dowd (Head of Commercial Agribusiness) welcome Westpac's new
Ballarat Bank Manager, Ken Baker (centre).
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