Home' Ballarat Enterprise : Enterprise Edition 14 Contents During this time, Ian was also growing organic vegetables on his farm, to
further his knowledge of how things grow.
It meant his four children would spend their days working around school
to be out in the paddock, on the tractor or planting.
Never would they imagine themselves one day working at home with dad.
In 1988, Munash's product Eco-Min began in Western Australia, before
Ian became a dealer in 1989, selling the product for the eastern states.
When this began, Munash was selling about 50,000 tonnes a year,
before it bought out the Eco-Min patent in 1997.
Today, Munash sells a lesser 30,000 tonnes a year and is growing.
"We're miles in front because we understand what we do - we don't worry
about our competitors," Ian said.
"If you're worried about your competitors, you're not focussing on where
you're going yourself."
More than three years ago, Ian's daughter Rebecca Djordjevic
came home to work in the business, after working in an
Soon after, his son Jeremy, who had been working in
spare parts, and son Ben, an accountant, also
came into the business.
Rebecca said "not in a million years" would they
have come home to work in their dad's business.
"But now we understand what he's been on about,"
"And we've been able to bring what we love back
into the business."
Together, they each provide a different element to
Jeremy is hands-on, while Ben is skilled with
numbers, and Rebecca's passion is marketing
and business development.
"It was meant to be," she said.
"We've also been given responsibilities in the
business, in that dad's always trusted what we did
and in any other business, you wouldn't get that."
Today, Munash has expanded to add seeds and
motor oils to its fertiliser range.
The fertilisers are made under contract, while Munash
re-sells oil and seeds.
Ian says the fertilisers he sells are so natural "you can
eat them or animals can eat them".
"We had to refine our products to make them work far more
efficiently, which we are doing more and more," Ian said.
He is currently working on a new fertiliser product where his
aim is to get an 80 per cent soil balance in eight weeks, which
he does not believe any of his competitors can do.
But he's very confident he can.
"My aim is we've got to make farming more affordable, in other
words, learn how to actually reduce farmers' inputs," he said.
"The most important of all is quality of food, from having the
Last year, Munash expanded on its Ballarat-Daylesford Rd
A new office facility and storage sheds were built, enabling customers
to pop in for any requirements.
Ian's main concern is having Australian farmers to supply the population
But he believes most farmers don't know how to operate their own farm
to their best advantage and have never been told the quality of their
produce is paramount.
Ian said many farmers in the Ballarat area were getting on board with
Munash, which attracted more clients each year.
"For us to keep our business afloat, we've got to get more farmers on
board, which we are," he said.
"They're starting to hear now who else is using it and there's a lot now
who have been sitting on the fence for a number of years."
The hurdle is to get the Munash message out there about what they do.
"We want to share what we love," Rebecca said.
Story: Emily Sobey Picture: Kyle Barnes
Munash Natural Fertilizers
Meant to be: Rebecca Djordjevic can bring
what she loves back into the family business.
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