Home' Ballarat Enterprise : Enterprise Edition 14 Contents A law firm
Pauline M Gleeson
Andrew D Madden
Heinz & Partners
6 Dawson St North, Ballarat
DAVID Troup of Beaufort's Three Troupers Brewery
also makes the comparison between boutique
beer and wine. A good beer is much like a good
wine, he says. It should have personality, a
distinct taste and the consumer should have a
range of varieties to choose from.
Having been a home brewer for "years and years
and years", about two years ago David and his
wife Marianne realised that it was time to make
the leap into commercial brewing.
"I thought it was time," he says. "It was starting
to become fashionable to be a micro-brewer."
But this rise in micro-brewing had been a long
time coming. Having travelled the United States
about 20 years ago, David noticed that micro-
breweries had sprung up in every region.
"I was 23 when I came back (to Australia) and
I thought about doing it then. But nobody was
educated in the way of micro-breweries. I
mentioned it to a few people, but everybody
But during the past eight years, David noticed
that micro-breweries were beginning to pop up
in the Victorian wine regions.
"In the Pyrenees, we already had the tourists
coming; it (the consumer base) was already set
up for us.
"If you've got a tourist coming to the Pyrenees,
he's going to buy a Pyrenees wine, so that's why
we started to set up our own micro-brewery.
"We started doing a little bit ourselves and now
we get it done under a contractor."
Three Troupers beers are produced at the
Mildura brewery, while the wheat and barley is
grown in the Grampians and Pyrenees regions
and the malt produced at Joe White Maltings in
Both David and Andrew say that competing with
the big names isn't an issue as their target
market is entirely different from the brand
"The big-brand drinker is never going to drink my
product," David says. "It's too expensive! We're
aimed at the boutique drinker, the tourists -
that's our main target."
And while The Rat is tailored specifically for the
local market, O'Brien's beers cater for those with
O'Brien Brewing offers three types of gluten-free
beer, a lager, a pale ale and a brown ale, and is
soon to release a light beer. O'Brien's beers are
distributed nationally through the major chains,
whereas The Rat will be sold locally.
Three Troupers, having had some initial success
at award shows, both here and in England, is
now available at cafes, restaurants and
specialist bottleshops throughout the state.
David and Andrew both see the popularity in
boutique beers continuing.
"I think Australia just follows the world, really,
and it was time that it happened," David says.
"People want choice too. Everyone gets a
choice of about 400 different wines, but
previous of micro-breweries popping up, you
only had the choice of big breweries."
Boutique beers have the added appeal of being
free of preservatives and additives.
"People see that and they love it," David says.
Story: Jane Moyle
"The big-brand drinker is never going to drink
my product," David says. "It's too expensive!
We're aimed at the boutique drinker, the
tourists - that's our main target."
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